So today we’ve been thinking about taglines for involver.
Up until now, we’ve gone with ‘engage, impact, enjoy’, which I think is good, but most people have said that it doesn’t actually say what we do. Fair point, so we’re having a bit of a rethink….
Companies employ shiny PR companies to spend months, and thousands of pounds, on a single line of text in taglines. I guess it’s to get the words, and the feeling that those words create, right. I wonder how much McDonalds spent to come up with those three words – ‘I’m lovin’ it!’.
Due to a lack of time, not to mention money, Asher and I have been working on ideas today. This is the list we’ve got so far:
- involver : we do whole-school pupil voice for fun
- involver : fun and effective whole-school pupil voice
- involver: helping schools with fun, sustainable and active pupil voice for all
- involver: helping schools with fun and effective whole-school pupil voice
- involver: helping schools to enjoy active and effective pupil voice for all
- involver: helping schools to enjoy effective whole-school pupil voice
- involver: beyond school councils
- involver: going beyond school councils
- involver: inspiring school councils and more
- involver: beyond pupil voice
- involver: fun, effective, whole-school pupil voice
- involver: smart school councils
- involver: inspiring fun and effective pupil voice for all
- involver: inspiring fun, effective pupil voice for all
- involver: activating pupil voice through school councils
- involver: inspiring pupil voice through school councils
- We want to focus on pupil voice because it is not prescriptive about the way schools should approach this. However, if we focus on that, then we lose the school councils niche. 95% of schools have them, and there’s a fair proportion that want to improve them. On the flip sude, if we focus on school councils too much, then it looks like we’re telling schools what to do, and not helping them to find a pupil voice model that works for them.
- My favourites are probably 3 or 13. Although with 3, there’s a worry that ‘helping’ isn’t strong enough. And with 13, is it clear enough? And do we need the ‘and’ compared to 14? So confused!
Either way, what do you all think? Leave a comment below.
It would be great to hear from you on what you think is best – teachers feel free to ask your pupils. If you think of a completely new one, or a combination of the above, let us know! We’re trying to think short, snappy and clear – but they are always the hardest!